The options on each end are called response anchors. Likert scales commonly comprise either five or seven options. Frequently asked questions about Likert scales.Advantages and disadvantages of Likert scales.How to analyze data from a Likert scale.How to write strong Likert scale questions.Likert scales are common in survey research, as well as in fields like marketing, psychology, or other social sciences. However, Likert scales are prone to response bias, where respondents either agree or disagree with all the statements due to fatigue or social desirability or have a tendency toward extreme responding or other demand characteristics. Respondents choose the option that best corresponds with how they feel about the statement or question.īecause respondents are presented with a range of possible answers, Likert scales are great for capturing the level of agreement or their feelings regarding the topic in a more nuanced way. It consists of a statement or a question, followed by a series of five or seven answer statements. What Is a Likert Scale? | Guide & ExamplesĪ Likert scale is a rating scale used to measure opinions, attitudes, or behaviors.
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